Plastic-free β€’ Ethical β€’ Fair

We build incredible brands.

Without theplastic.

Our brands

Live now

Incrediballs

The world's first plastic-free drinks brand. Just drop balls in water - flavour without the bottle, the waste, or the guilt.

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Incrediballs Crisp Pear dissolvable drink balls pack with fresh pears on a yellow background
Coming soon

Mystery Brand #1

In the lab…

Coming soon

Mystery Brand #2

Cooking it up…

Coming soon

Mystery Brand #3

Top secret…

Great brands shouldn't cost the earth, so we build the ones that don't.

Incredibrands is a small team of makers, scientists and doers building the next generation of consumer brands that don't suck for people or planet. We start with everyday products people already love, then rebuild them from the ground up to have less impact on our planet, and do more good things for more people. It looks like plastic-free packaging, ethically sourced ingredients, and fair wages - which frankly is the bare minimum. No brand is perfect, but we do all we can to ensure we have a net positive impact.

What we stand for.

Four non-negotiables every brand we build has to live up to. (Hover or tap each one.)

The faces behind the brands.

Tristan

Tristan

CHAIR

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Brianne

Brianne

FOUNDER

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Ella

Ella

GENERAL MANAGER

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