Writing, ideas & perspectives
From building global brands to challenging the way we think about sustainability, science and business, explore the writing, ideas and perspectives of Brianne West.
Entrepreneur, scientist and environmentalist. Brianne founded Ethique and now leads Incredibrands, bringing curiosity and a healthy disregard for the ordinary to business and everyday life.
Brianne’s original Substack (opens in a new tab)
Seeds
28 September 2022 · Podcast
A long-form conversation about childhood influences, early ventures and lessons that preceded Ethique.
Steven Moe
Public episode page and audio
The Guardian
17 April 2022 · Magazine feature
Industry coverage placing Ethique within the waterless-beauty market, with West’s perspective on packaging and consumer acceptance.
Alice Fisher
Accessible without payment at verification
Forbes
22 July 2016 · Business profile
Early independent coverage of West’s approach to water-heavy toiletries and disposable packaging.
MeiMei Fox
Current publisher access requirements unconfirmed
73 articles
Brianne West · 21 Feb 2026
Although... did it ever go anywhere?
Brianne West · Linked preview
Brianne West · 26 Dec 2025
For when you want something a bit chunkier than a junk food read.
Brianne West · Linked preview
Brianne West · 8 Dec 2025
IKEA is fast furniture. Let's call it what it is.
Brianne West · Linked preview
Brianne West · 4 Dec 2025
and what it taught me about business. (Not really, but kinda.)
Brianne West · Linked preview
Brianne West · 17 Nov 2025
The newsletter where I lecture you about something I have yet to learn.
Brianne West · Linked preview
Brianne West · 16 Nov 2025
And it's entirely made of plants.
Brianne West · Linked preview
Brianne West · 28 Oct 2025
Or, how I stayed up till 2am for several nights in a row making soap cupcakes.
Brianne West & Incrediballs Drinks · Linked preview
Brianne West · 4 Oct 2025
Brianne West · Linked preview
Because Why?! · 4 Oct 2025
Did you fall for the myth?
Brianne West · Linked preview
Brianne West · 13 Aug 2025
This would be close... A recipe for you all.
Brianne West · Linked preview
Because Why?! · 12 Aug 2025
According to the UN, anyway.
Brianne West · Linked preview
Brianne West · 12 Aug 2025
Brianne West · Linked preview