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The Brianne West Collection

Media, press & conversations

Brianne West in the Media

News, interviews, features and conversations following Brianne West's journey in entrepreneurship, sustainability, science and innovation.

21 verified sources

University of Canterbury

17 October 2025 · University profile

After Ethique comes... Incrediballs

An institutional profile following West from university-era product experiments to her subsequent drinks venture. This is historical coverage, not a current portfolio listing.

Public university feature

EntrepreneurshipSustainability

BusinessDesk

13 November 2023 · Business profile

Ethique founder has a new multimillion-dollar startup

BusinessDesk reports on Brianne West and Tristan Roberts’ plans for Incrediballs, exploring their approach to launching a new consumer-products venture after Ethique.

Tamara Poi-Ngawhika

Read at BusinessDesk; access conditions are set by the publisher

EntrepreneurshipConsumer productsPackaging and innovation

Seeds

11 October 2023 · Podcast

Brianne West & Esha Chhabra on Regenerative Business: Seeds Conference session

A recorded conference conversation about regenerative business and Chhabra’s book Working to Restore. Audio published 11 October; the conference took place 5 October.

Brianne West & Esha Chhabra

Public audio; video counterpart on seedsconference.nz/2023

EntrepreneurshipFounder interviews

NBR

14 April 2023 · News

Ethique founder Brianne West steps down as CEO

Contemporaneous reporting documenting West’s departure from Ethique’s chief executive role and her next ventures.

Fiona Rotherham

NBR access may require a subscription

EntrepreneurshipSustainability

rova

11 October 2022 · Awards

Barbie honours Kiwi CEO with her own 'Official Role Model' doll

rova reports on Brianne West’s recognition as a 2022 Barbie Official Role Model, highlighting her work as Ethique’s founder and an environmental entrepreneur.

Read the original article at rova

EntrepreneurshipSustainability

Seeds

28 September 2022 · Podcast

Brianne West on founding Ethique and lessons learned

A long-form conversation about childhood influences, early ventures and lessons that preceded Ethique.

Steven Moe

Public episode page and audio

EntrepreneurshipFounder interviews

NBR

15 February 2022 · Business profile

Brianne West reflects on 10 years of Ethique

A decade retrospective on Ethique’s export growth and West’s ambitions for a purpose-led global brand.

Nicola Shepheard

NBR access may require a subscription; full reporting not copied

EntrepreneurshipSustainability

RNZ · Nine To Noon

24 December 2020 · Radio

Ethique's Brianne West and her bold plastic-free goals

A conversation tracing Ethique’s growth from Christchurch kitchen experiments to international retail.

Nine To Noon

Public radio page and audio

EntrepreneurshipFounder interviews
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