Media & press
Original reporting, profiles and conversations about Brianne West and the businesses she has built. Each story links to its original publisher.
University of Canterbury
17 October 2025 · University profile
An institutional profile following West from university-era product experiments to her subsequent drinks venture. This is historical coverage, not a current portfolio listing.
Public university feature
BusinessDesk
13 November 2023 · Business profile
BusinessDesk reports on Brianne West and Tristan Roberts’ plans for Incrediballs, exploring their approach to launching a new consumer-products venture after Ethique.
Tamara Poi-Ngawhika
Read at BusinessDesk; access conditions are set by the publisher
Earlier coverage includes Brianne’s experience founding Ethique. Ethique is not an Incredibrands portfolio brand; those stories document her previous work.
Seeds
11 October 2023 · Podcast
A recorded conference conversation about regenerative business and Chhabra’s book Working to Restore. Audio published 11 October; the conference took place 5 October.
Brianne West & Esha Chhabra
Public audio; video counterpart on seedsconference.nz/2023
This Climate Business · Podcasts NZ
24 August 2023 · Podcast
A historical interview about moving from water-free cosmetics to a new drinks concept and thinking across consumer categories.
Public episode page
NBR
14 April 2023 · News
Contemporaneous reporting documenting West’s departure from Ethique’s chief executive role and her next ventures.
Fiona Rotherham
NBR access may require a subscription
rova
11 October 2022 · Awards
rova reports on Brianne West’s recognition as a 2022 Barbie Official Role Model, highlighting her work as Ethique’s founder and an environmental entrepreneur.
Read the original article at rova
Seeds
28 September 2022 · Podcast
A long-form conversation about childhood influences, early ventures and lessons that preceded Ethique.
Steven Moe
Public episode page and audio
NZ Herald
27 May 2022 · Business profile
A long-form interview exploring capital raising, commercial sustainability and international exposure.
Aimee Shaw
Premium publisher subscription