Innovation Lab
How ideas become consumer products, from research and formulation to testing, packaging and launch. Along the way, we ask what the evidence actually says.
Brianne pictured with Ethique products. Ethique is not an Incredibrands brand.
Research, product decisions and commercial planning belong together. This is the development process, not a progress report on an unannounced product.
Not automatically. Brianne looks at what life cycle analyses of single-use drinks containers actually say about glass, plastic and aluminium.
From “Plastic sucks! So let's put everything in glass… right?” · Substack, 22 Jan 2026
Read the full article ↗Lab Notes
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